With what seemed like a gaping void in the annual truck show itinerary for us, as well as for devoted attendees, Showfest is finally back and ready to reclaim its title as one of the most anticipated custom events of the year. Ever since the last show in Greenville, Mississippi, in '06, the Assorted crew decided that enough was enough. They wanted to put the show's shaky history and location behind them and give the people what they have been demanding for so long-the return of a legend.

Keith Broadway of Assorted, talked to us about the importance of a new venue and the detours they had to overcome in order to make Showfest's reintroduction a success. "We'd decided on bringing the show to Tunica because it was still in the Mississippi Delta area like Greenville. At the time, Tunica had a 150-acre fairground in development, but the state of the economy forced them to push the opening date further and further back. In fact, they still haven't broken ground there. We were then scrambling to find an alternate location in Tunica, so we contacted Harrah's and Sam's Town casinos because they both have big parking areas. Sam's Town was very open and accommodating from the first time we contacted them. They agreed on everything we asked for, and without their help, Showfest probably wouldn't have happened in 2010."

Luckily for custom truck enthusiasts everywhere, the resurrection of Showfest happened sooner rather than much later, and its reception was well received by those in attendance. We grilled Keith a little more and asked why 2010 was the year for Showfest version 2.0, and what's in store for showgoers in the upcoming years. "We decided to bring it back due to the overwhelming response we got from the people. Everybody wanted it back, and truthfully, we never wanted to stop having it. Showfest is going to stay at Sam's Town in Tunica for the foreseeable future."

From an attendee's perspective, the new location is almost unbeatable. The show is just steps away from full-blown casino gambling, ice-cold air conditioning, and plenty of food and drink options inside of the hotel. This show is certainly one to take a few extra vacation days from work. Do beware of those greedy one-armed bandits though. They've been known to ruin a trip or two. Until next year, check out www.showfest.com for upcoming details.