Burly, lifted trucks and prerunner-style haulers make up a large portion of the custom truck aftermarket these days. It seems that today's custom truck enthusiast is just as fascinated with hardcore off-road suspension as the '90's truck enthusiast was with the 4/6 lowering kit. It's a new era in the automotive aftermarket, and the majority of custom truck consumers have chosen to lift their truck's suspension and run oversize, rugged rubber inside the fenderwells.
One event that showcases everything under the sun for the lifted and prerunner-minded enthusiasts is the Off Road Expo. It's an event where enthusiasts can explore the products available to increase both the off-road performance and looks of their custom trucks: from lift kits to wheels, tires to off-road racing seats, or engine performance enhancements.
This year's show was held on October 9 and 10 at the Fairplex in Pomona, California, and featured all the heavy-hitters in the off-road, aftermarket industry. We at Truckin' have a soft spot for burly, lifted rides and recommend the Off Road Expo for any enthusiast looking to give their hauler a fresh, rugged attitude. With this year's attendance numbers recorded at more than 40,000, this is one event you definitely won't want to leave in the dust. For information on next year's Off Road Expo scheduled for October 8 and 9, 2005, at the Fairplex in Pomona go to www.offroadexpo.com.