No money down, bad credit, or no credit - who cares - we have a truck for you. We have all heard the gimmicks and scams, and have seen the ridiculous commercials, but what if a dealership didn't have to lure you in? What if the dealership had something in the showroom that made you come see them and sign on the dotted line instead of them trying to trick you? In the case of Nelson Dodge in El Monte, California, the custom trucks on the lot make a bold enough statement for even the hardest of hardened veterans to turn their heads and jump into payments. Nelson Dodge took a new stock '03 Dodge Ram equipped with a Hemi V-8 and turned it into a flamed performance and show-quality machine.
Realizing the huge impact the aftermarket is having on the truck segment, one Dodge dealer took a bold step and created a truck any enthusiast would be proud to drive and show. Understanding the large cost of a new truck, the crew at Nelson Dodge put together a truck with all of the custom bells and whistles added to the amount financed after the base price. This allows the customer to pay on the package, instead of doing all of the custom work after taking over the payments. Taking the risk of tearing into the Dodge was discussed thoroughly before a single wrench was turned, and after getting the green light, Joe Yu, Sales Manager of Nelson Dodge, teamed up with some big shops to create this turnkey custom.
Wanting a truck with every aspect covered, Joe first dropped the truck off at Master Image Customs in Anaheim Hills, California, where the truck's suspension was to be seriously altered. Starting with the front lower control arms, the crew at MIC created a perfect suspension setup with airbags at each corner. With front-to-back and side-to-side action, testdrives through the dealership parking lot became more exciting. Keeping the custom theme in mind, the crew at MIC found the perfect location for the airbag switchbox. Mounted underneath the center console is a four-switch box in a stealth and factory-looking place.
Pleased with the newfound suspension, the window sticker-equipped truck then went to the experts at The Tint Shop in West Covina, California. While at The Tint Shop, the 17-inch wheels were replaced with the ultimate in rolling excitement - a set of 24x10-inch Forza Sportina wheels with custom-flame spinners. The huge wheels are wrapped in Pirelli Scorpion tires measuring a not-so-dealership-like P295/40R24. The Tint Shop is also responsible for the great-looking ghost flames and flamed window tint.
Now, paint, suspension, and wheels are important, but if you don't like the interior, what is the point? Addressing this issue, Joe delivered the Ram to Air Stream interiors in Huntington Beach, California. There, the stock leather seats were re-covered in two-tone body-colored Katzkin leather. The Ram was looking classy, but lacked the audio/video appeal desired by custom truck owners.
Joe had discussed several scenarios with the crew at The Tint Shop and decided to pursue their custom ideas. Replacing the stock head unit is a motorized Icon TV with AM/FM, CD, DVD and TV-tuner capabilities. JL Audio components replace the factory speakers, and two 10-inch Rockford Fosgate subwoofers are mounted in a custom enclosure underneath the rear seat. Two Fosgate Punch amps power the entire system. Joe wanted to add function to the sport truck's form and also provide some extra ponies for the Hemi V-8.
Calling on his friends at JBM Truck Accessories in Orange, California, Joe ordered a DJ Motorsports flamed grille, a Sir Michaels roll pan, a Gaylords lid, and Gibson square exhaust tips. Exiting underneath the roll pan, the 'Cuda-esque tips provide the tunes from the Flowmaster muffler - expertly installed at Mike's Muffler in El Monte. Adding some power to the mix is a Volant cold-air intake with a matching blue top. Totally custom is the only way to describe this truck, complete with a warranty and a payment plan. We want to know why this truck wasn't available when it was our time to purchase a new vehicle. So go ahead, give in to the cravings and sign on the dotted line. At least this time you'll get what you want and how you want it.