OK, what we're going to do is stay ahead of those guys, run faster, hit harder, play smarter, and show them some new tricks. If this sounds like a typical pep talk from a coach, you're wrong - it's the mentality of Justin Veit, owner of this '01 Silverado Crew Cab named Insanity. Jason doesn't take kindly to being second best, or being the second guy to have the latest truck part. When it came time to start the 2004 show season, Jason rolled up his sleeves and got his crew together for a project that quickly got out of control.

Rolling around the Arizona desert with a 10-inch lifted K2500 over 42s was fun, but not as wild as Jason had hoped. After a phone call with Mike at Whiplash Suspensions, the ball started rolling toward a whole new kit that included yanking the 42s, and rollin' hard with 49s on the independent front suspension-equipped Chevy. With the old 10-inch kit removed, the team at Whiplash installed the new 16-inch kit that included a new drop-down bracket, a beefier crossmember, new 10-inch leafs, new steering components, front and rear traction bars, and all-new brake accessories. After each piece was powdercoated black, the brand-new Bilstein reservoir shocks went in place, and the 4-1/2-inch body lift was placed under the cab. The addition of Kodiak steps make getting into the beast possible and with the suspension nailed, Justin went on the hunt for new wheels.

Knowing he wanted the new 49.5-inch Interco IROK tires, Justin wanted the perfect large-diameter wheel to complement the super-sized tires. Jumping on board with the new Colorado Custom Creede wheels, he picked up a set of 20x12-inch billets that add that necessary flash to the muscular lift. Now that the Crew Cab was lifted higher than ever before, Justin moved to finishing off the exterior.

Dropping the rig off at USA Collision in Avondale, Arizona, Justin requested a new look for his Chevrolet. Adding the new '03 Cadillac Escalade front clip, hood, bumper, and Cadillac headlights definitely changed the attitude, and with the billet grille in place, the front end was ready for paint. Once the paint gun was in the capable hands of Kyle at K-Daddyz Kustomz, the truck received a great-looking two-tone paint scheme, complete with black and Kandy Brandy graphics separating the black and House of Kolor Tangelo Pearl. No need for anything else with this killer truck, right? Wrong.