The SEMA Show is the largest automotive aftermarket trade show on the planet, period. It attracts thousands of vendors and potential buyers. Some of the main attractions are the specialty vehicles built specifically for the SEMA Show.

One such vehicle is this flaming, red-hot '03 Chevy Silverado SS truck owned by Marcia Pell from Fresno, California. After the truck was built, it was showcased in the Pace-Edwards/Roll Top booth at the '03 SEMA Show. The construction began with body modifications performed at Ruben Artiaga's Body Works. This entailed filling in the taillights and tailgate handle. Sir Michaels taillight filler plates were welded in to smooth out the rear corners, and a tailgate relocator kit was installed to allow the tailgate skin to be shaved smooth. Up front, a smoothed wiper cowl was fitted and installed. The stake pocket holes were plated, welded up, and shaved, along with the small holes in the roof from the OnStar and XM Radio antennas. The new taillights and turn indicators were relocated between the bumper and tailgate.

The crew at Neira's Paint and Body color-sanded the entire truck, removing any minor flaws. After the glass was removed, it was rolled over to Air Syndicate/Kal Koncepts to receive graphics and airbrushed ring of fire treatments stroked by Craig Fraser of Air Syndicate. Then, Don Guim of Kal Koncepts applied the House of Kolor Red Ice Pearl clearcoat. House of Kolor was the paint connection for the entire project. With all the color applied, the truck reversed its tracks back to Neira's Paint and Body for cutting and buffing. Richard Manning's Detail Specialties crew performed the final polishing. To eliminate some of the UV sunrays, Damion Poon of Solar Solutions laminated red tint to all of the glass before it was reinstalled.

To create some audio/video excitement, the techs at California Audio Video and Sports (CAVES) went to work cutting, wiring, crimping, and connecting the wild audio/visual components. Pioneer supplied four 10-inch flip-down DVD screens and two 7-inch headrest screens, 3,300 watts of hardcore Orion amps and speakers (15-inch H2 subwoofers), an in-dash DVD, and a Viper keyless start alarm system, all powered by three Optima Yellow Top batteries.