After prepping the body and smoothing the rear bumper, S&S Thompsons sprayed on a Chevy shade of red normally seen on the Tahoe and Corvette. Other than the obvious attention-getting aspect, why did Turner choose the crimson color? "The reason is that the Escalade doesn't come in red," he says. "That's another eye-opener."

As if Turner's ride needed any more head-turners, inside the cockpit red is the word-as in red suede upholstery, red snakeskin inserts, and red granite trim on the dash, doors, console, and wheel. Even the headliner has red suede and snakeskin. This combination of materials is really unusual, but the shared hue ties them all together into a lavish treatment.

What prompted the distinctive design of the interior trim? "I was really tired of wood grain and wanted something different," Turner recalls. "I found that Phoenix Imaging in Texas can put any pattern on a hard plastic surface. It had a sample of some black granite, and I asked if they could change it to red. It's a one-of-a-kind treatment, but it can be duplicated."

Nobody ever said NBA players are subtle in their style. And they don't go quietly, either. In the rear of the cockpit are four 12-inch Audiobahn Eternals with more thump than a team of NBA players pounding down the court. The mids and tweets are also Audiobahn components. Feeding juice to the speakers are two DUB 1800-watt 1800D amps and a pair of DUB 6002 amps, 600 watts each. They're mounted in the cargo area in custom fiberglass enclosures fabricated by Dave Fonts of Creations Audio West. Added to the sounds are sights from five video monitors, one in each headrest and visor, and one in the dash. Audiobahn supplied the A3451 head unit, along with the A1451CD/DVD changer.

The one thing Turner didn't touch was the engine. "I like to cruise. I prefer it smooth," he says. "I just wanna go two miles per hour so everybody can see me."

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