The thing about owning your own business is that you get to do things the way you want to do them. When you love trucks as much as Robert Cianciminio does, there's no doubt that he would own the kind of business he does. S&S Motorsports in Ranch Cucamonga, California, specializes in lifted trucks, and they've done a lot of them. After recently moving to bigger quarters, the S&S crew has really been on the gas.

Robert built this '04 Chevy Silverado in a short six weeks. It's a little easier to get a project done when you have experience with just about every manufacturer and your crew has already installed everything known to man. Of course, slipping his personal truck onto the lift in between customers' trucks takes some precise timing because the customers need to get their vehicles back right away.

The lift on his personal truck is a CST kit that brings the truck up a total of 15 inches, featuring Deaver rear leaf springs and four-inch spindles up front. All of the suspension pieces were either powdercoated or chromed. Fox shocks with remote reservoirs control the ride with a pair at each corner. Robert upgraded the brakes with EBC drilled and slotted rotors. With the suspension and brakes all finished, it was time to mount up some killer wheels and good-sized rubber. Robert bolted on a set of 22-inch KMC wheels and wrapped them with four 40-inch Toyo MT Open Country tires.

Inside the cab, Robert sanded down all the plastic and painted it red to match the truck for a very modern show-car look. The bucket seats feature red ostrich skin inserts for a really wild touch. A Pioneer head unit controls the tunes, while Rockford Fosgate amps and two 10-inch subs mounted in a box behind the rear seats provide the thump. Pioneer was also the manufacturer of choice for the DVD system.

While Robert loved the solid red paint job, he knew he needed to add something to draw even more attention to the truck and after much searching he found Lawrence "Brother" Ruiz. The True Blue Pearl is combined with silver for a striking tribal-style flame job.

Robert thanks Carl Forhan for building the truck while keeping the customers happy at the same time; he thanks his wife, Kelly, for giving him the chance to do what he loves; Lawrence "Brother" Ruiz for the paint; and Chris Stacy for helping with the building of the truck.

This love affair with both the business and the personal side of trucks has led Robert to the building of one fine vehicle. Now he considers it a rolling business card and a good way to promote S&S Motorsports. We'd have to agree.