Making sure display vehicles are completed on time to be shown at the annual SEMA show would sound like no big deal. Realistically, there is a whole year between shows, so what could be the problem with that much time? And yet, things are not what they seem, and most of the vehicles attending SEMA are built in mere weeks prior to the event. National sales manager, John Almiron, faced this exact predicament when he was asked to have an eye-catching ride set up to display products for his employer, Roadmax Automotive. His response was this fun and user-friendly '06 Chevy Silverado Crew Cab. Built in short order, it was barely considered completed in time for its debut.
John began by putting his company's line of billet accessories in the nose of the truck. Polished, 8-mm billet rods filled the main grille, while additional parts were fitted to the bumper, air dam, and fog-light openings. With those completions, the truck went to the Custom Truck Shop in San Dimas, California, for a big truck transformation. Under the 1500 2WD is a 12-inch Bulletproof suspension lift that was custom colored in red, white, and silver by Maximum Powder Coat. Atlas leaf springs replaced the stock pack and Bilstein 5100-series reservoir shocks, duals in the front and singles out back, damp the bounce and jounce. Weld Racing 20-inch Sand Storm wheels with contrasting, black-trim rings and 38-inch Interco Trxus tires are stopped thanks to a SSBC Force 10 front-braking array, and a braided stainless brake-line package. Factory gears do their best to turn the massive rubber with added power for the 5.3L V-8, which is supplied from an AEM Brute Force intake, MagnaFlow stainless after-cat exhaust, and Hypertech Power Programmer.
With the grilles already in place, the rest of the body needed more attention paid to it. While still in the capable hands of the Custom Truck Shop, the guys kept on the trail to completion. Smooth, painted fender flares from ATS did not require drilling to install, and helped to dispel the debris tossed off of the large Interco rubber.
John is not a towering man, so help hopping into the now, much-lifted Silverado was needed. Kodiak responded to the rescue with a set of four 8-inch Side Winder power steps, which were mounted under each door. Of course, stock-door handles don't cut it in the show-truck world, so Grippin' Billet Striker Hole Shot handles and painted factory buckets were swapped in place of the ugly factory units. Before leaving the premises, the Custom Truck Shop put a SnugTop keyless remote tonneau cover on, and it cleaned up the bed's looks in the process. Riding high and looking good, the Chevy was dropped off for a quick install of a Keystone Restyling fiberglass Good Hood, through Diamond Autobody, in El Monte, California. The hood's dual-snorkel design lends a more aggressive look to the nose of the Chevy and feeds clean, cool air to the AEM intake. APC in Corona, California, mounted one of its pre-runner-style light bars to the front of the Silverado, then topped it off with two HID off-road lights, and two driving lights to pierce any nighttime driving situation the truck may encounter. While in house, APC also saw fit to install its black background headlights and turn signals along with bright LED taillights. Gunn Graphics barely had time left in the schedule to get the de-badged truck covered in vinyl, complete with die-cut logos of all of the sponsors and Roadmax, too. However, it's the added highlights that really grab attention. Gunn added a red, multi-lens 3D vinyl to the truck as a background, and a partition stripe that looks amazing in person, as it reflects and refracts light and images as you walk around it. Definitely cool.
Now that SEMA is long gone, the Silverado is getting some mileage under its new suspension and throngs of onlookers gasp with appreciation whenever the truck is near. A new show is just around the corner, and things will be in full swing to get a new vehicle together, quickly again. What will they build next?