Rolling Big Power, better known as RBP, has been known in the custom-truck community as the fresh and edgy supplier of off-road diesel necessities. Like many entrepreneurs in this industry, RBP owner Roland Trudel from Lake Forest, California, weathered through his business' humble infancy as he bounced around the local show and event circuit with one objective-promotion. Most young companies gain recognition as the word spreads about their products, and in this case, RBP's new custom exhaust was building a strong reputation amongst Southern California diesel die-hards. One major factor that has contributed to RBP's longevity in the off-road market is its appeal to customers as a lifestyle brand. The aggressively styled wheels, accessories, and apparel speak loudly to consumers who also hold interest in other extreme motorsports.

Any type of dirt riding, whether it takes place on top of two or four wheels, is one particular breed of motorsport that goes hand in hand with off-road trucks. For purposes of this article, let's examine the attraction to RBP by someone who is interested in all things dirty.

Professional freestyle motocross superstar, Cody Elkins, has been ripping around on motorcycles since he was twelve, so his leap into the world of racing and busting backflips wasn't too much of a lifestyle change. Growing up in Weatherford, Oklahoma, the 25-year-old daredevil was pulled into the sport in '01, while playing spectator at a local IFMA motocross event. Fast forward a few years and Cody is at the top of his game, with a ton of signature tricks under his belt, and a few new toys in his driveway.

When the time came for Cody to start working on his newest truck, he wanted RBP to design his brand-spanking-new Power Stroke equipped '08 Ford F-250 Super Duty. RBP is one of Cody's major sponsors and they work well together because Rolling Big Power caters to the adrenaline-fueled lifestyle that Cody and many others across the country embrace. Cody's passion for big air and even bigger trucks lead him to the only aftermarket company, in his eyes, that offered the parts he craved and the in-your-face attitude to set his diesel-chugging rig apart from the rest. Over a short but sweet two-month period, Roland and the RBP crew completely transformed the stock F-250 into a towering terror.