It takes someone with the street cred of Mr. Norm to properly embellish and enhance a stock Ram, transforming it into a muscle truck with both style and performance. The 5.7L Hemi inhales more airflow through an Airaid intake, and the lowered Eibach suspension gives the Red Xpress Truck the signature stance of a sport pickup. Complementing its long, low appearance is a special set of 22-inch Modern Muscle's custom modular alloy wheels with polished hoops and antique gold centers color-matched with the body accent color. Pirelli PZero Assimetrico ZR-rated tires, sized 305/40R22, not only create the right look for the Ram, but also improve cornering capability.
Inside, the Red Xpress Truck continues the tradition of style, with a tip of the hat to its heritage. The Red Express Truck features comfortable bucket seats swathed in Katzkin glove-soft custom leather, embroidered with Red Xpress Truck logos that mirror the theme and colors of the exterior. Other interior accents include a matching embroidered logo carpet mat by Designer Mat and a Red Xpress Truck serial number plaque on the dashboard.
How do these two trucks compare on the road? Both bellow a rough-and-tumble rumble from those vertical stacks, but that's where any similarity ends. For those who think that trucks have always been almost as comfy as a passenger car, they're in for a rude awakening in a '79 Dodge. In other words, the 1979 Li'l Red shown here illustrates what a no-nonsense, back-to-basics truck truly is. The design dates back at least a decade earlier than its designated model year. Check out those protruding chromed door handles, manual windup windows, painted-metal interior surfaces. It's the epitome of true-blue, truck character—simple, tough transportation, in the legendary Dodge Job Rated tradition.
However, the modern-day Red Xpress, with its plush amenities, smooth 390hp Hemi, and comfortable five-link ride puts owners in an exclusive club. This opportunity gives Ram enthusiasts a special edition in which to play, along with the opportunity to drive a revisionist version of a truck that's rarely seen on the street. No, it's not a reproduction of the original Li'l Red—and that's a good thing. So while you can't exactly go home again, you can still enjoy a similar feeling, plus much, much more.