Tilting the custom grille and hood forward over the handcrafted steel bumper reveals a massive Caterpillar inline-six turbodiesel. Governed for low speed work, Michigan Caterpillar in Novi, Michigan, reprogrammed the ECM to allow the truck a little more freedom to run. Breathing through a 6-inch turbo-back exhaust, the 11,950-pound truck can now run to 110 mph. Flying down the roadway from the command center, driver and passengers alike will be sitting comfortably in quad bucket seats stitched in two-tone, handtooled black and tan leather by No Joke Custom Upholstery in New Carlisle, Ohio. A suede and aluminum overhead console holds two 17-inch widescreen monitors, and filling those monitors is an audio video system piled high with JL Audio component speakers and amplifiers controlled by a Pioneer DVD head with an iPod docking station.

According to Adam, the truck was just supposed to tow a trailer to the '11 SEMA show and was never supposed to be in the Ford booth. Once the Blue Oval designers saw the smoothed and slightly shaved big rig coated in PPG Mobsteel Black, they had to have it inside for all the show attendees to gawk at. It was no surprise to us as the guys have built a reputation with Ford after having already built a turbo Taurus SHO, Ford Flex, and a turbo V-6 Mustang. All were appropriately dressed in PPG Mobsteel Black, of course. What was a surprise to Adam was the truck receiving a Ford Design Award, Mobsteel's fifth such award. "It's surreal to be getting this kind of attention from the industry. We just do what we like and try to have fun doing it," he explained. With an eye for design and classic lines plus the backing of company's like Ford, JL Audio, Miller Welders, PPG, Pirelli Tire, Dynamat, SATA, and Sauvé Media Marketing, it would seem surreal not to succeed.


"The cars we build are a part of American history…Detroit steel." -Adam Genei

Inside the Build
Year Make Model:
2008 Ford F-650
Owner:
Albert Haynesworth

Engine:
Type: 7.2L turbo I-6 Caterpillar
Exhaust: 6-inch turbo-back

Cooling:
Engine Management: Michigan Caterpillar custom tune
Output: 380 hp and 1,060 lb-ft
Built by: Mobsteel

Chassis:
Front suspension: Custom front mounts, one-off axle, Goodyear industrial airbags
Rear suspension: Custom rear setup with 16-inch C-notch, shortened frame, Goodyear industrial airbags
Brakes: Factory F-650

Wheels & Tires:
Wheels: 24x10 Aztec
Tires: 325/45R24 Pirelli Scorpion ATR