The .50 Wheel
Jesse James Wheels introduces its .50 wheel for SUVs. The .50 has the West Coast Choppers emblem stamped right on the iron-cross wheel camp. The .50 comes with your choice of gold or silver bullet rivets. The Jesse James .50 is currently available in two sizes, 20x10 inches and 22x10 inches.

For more information, contact: Jesse James Wheels, Dept. TR, 16010 Bloomfield Ave., Cerritos, CA 90703, (866) 257-2522, www.jessejameswheels.com

Xposure Paint
Alsa is now offering its heat-reactive chameleon Xposure paint. Xposure changes color due to the heat of the sun or when the light changes. As you take off, the wind cools the paint, and it appears to actually blow away the effect as it returns to its original color. Alsa rounds out its custom paint line with a complete set of base colors and candy concentrates, as well as clearcoats and a full array of traditional flakes and additives.

For more information, contact: Alsa Corp., Dept. TR, 2640 E. 37th St., Vernon, CA 90058, (323) 581-5200, www.alsacorp.com

LSII Fiberglass Tonneau
A.R.E. launches its LSII Series fiberglass tonneau for the '04 Nissan Titan pickup. Designed to match the Titan's style lines, the new LSII is custom-fitted with compound curves for added strength. The LSII hard tonneau features A.R.E.'s exclusive slide-on, black-painted, aluminum-rail mounting system and OEM-style black powdercoated, corrosion-resistant clamps, making for simple installation. It also comes equipped with a Lift Assist gas strut system for easy opening and closing.

For more information, contact: A.R.E., Dept. TR, 400 Nave Rd. S.E., Massillon, OH 44648, (800) 649-4273, www.4are.com

Jet Powr-Flow Mass Air Sensor
JET Performance Products introduces its new Jet Powr-Flow Mass Air Sensor. With simple installation, the Powr-Flow will add 17 hp to many SUVs and also adds 44 percent better airflow.

For more information, contact: JET Performance Products, Dept. TR, 17491 Apex Cir., Huntington Beach, CA 92647, (714) 848-5515, www.jetchip.com

Wheel Glow
Hotglow Neon and Accessories announces Wheel Glow, a patented circular mount that provides lighting behind the wheel of a vehicle. The LED kit consists of a universal bracket that fits wheel sizes from 12 to 27 inches. The LEDs consist of 10 colors, such as purple, blue, yellow, teal, white, green, red, ruby, and orange. It allows the wheel to spin freely while producing a neon glow from within the wheel.

For more information, contact: Hot Glow Neon, Dept. TR, 1919 Ellman St., Orlando, FL 32804, (866) 468-4569, www.hotglowneon.com

Hi-Tech Glowing Signal Mirrors
These Cipa Optic Glow mirrors from Stylin' Concepts light up in three places: around the mirror, in the stem, and under the mirror face. Also, they use green and blue LEDs for a high-tech lighting upgrade. Impact-resistant black ABS can be custom-painted to match and complement your vehicle's finish. They feature a bolt-on-design for easy installation, including a wiring harness for hookup to your running lights or turn signals.

For more information, contact: Stylin' Concepts, Dept. TR, 7820 E. Pleasant Valley Rd., Independence, OH 44131, (800) 434-3736, www.stylinconcepts.com

Front-End Protection
These new grilleguards from Tal and Hadas offer Euro-tech styling for today's SUVs and pickups. They are available with a lifetime warranty in stainless steel or black powdercoat.

For more information, contact: Tal and Hadas, Dept. TR, 314 24th St., Brooklyn, NY 11232, (718) 832-6720, www.tal-and-hadas.com

The Tanzo Wheel
PIAA Wheels has just launched its X-1 and X-1F Tanzo wheel for SUVs. The PIAA X-1F Tanzo is a spread-forged alloy wheel. Spread forging uses intense heat and extremely high pressure, which reduces variation in the composition of the material. The X-1 measures 22x9.5 inches and is available in super chrome.

For more information, contact: PIAA Wheels, Dept. TR, 15370 SW Millikan Way, Beaverton, OR 97006, (626) 333-1400, www.piaa.com

Brake Pads
Performance Plus Brakes is now delivering its new SUV brake pads. The fade and wheel is reduced 80 percent with these brake pads, and they are 100 percent free of asbestos formula. A lifetime warranty is included.

For more information, contact: Performance Plus Brakes, Dept. TR, 23404 W. Lyons Ave., Ste. 134, Newhall, CA 91321, (866) 756-5536, www.performanceplusbrakes.com

Shogun-Style Ground Effects Kit
Erebuni introduces its Shogun-Style Ground Effects kit (PN 797) for the '98-'02 Lincoln Navigator. This kit is made out of hand-laid fiberglass and includes a front bumper spoiler, a rear bumper apron, and a pair of side skirts.

For more information, contact: Erebuni Corp., Dept. TR, 158 Roebling St., Brooklyn, NY 11211, (888) 373-2264, www.erebuni.net

TransGo Performance Shift Kit
TransGo presents its new performance shift kit, the 4L80-E. Its new shift kit has a pressure valve that reduces high line pressure that can cause drum and piston breakage. The TransGo 4L80-E shift kit can be installed without having to remove the transmission, and a step-by-step video is included with the kit.

For more information, contact: TransGo Performance, Dept. TR, 2621 Merced Ave., El Monte, CA 91733, (626) 443-4953, www.transgoperformance.com

TFT LCD Monitor
Karview is a portable 14.1-inch TFT LCD monitor designed to travel with you from the home to the car. The display is for computers, DVD players, game systems, and digital cameras.

For more information, contact: Karview, Dept. TR, 1009 Omeide Park, Greensburg, PA 15601, (866) 527-8439, www.karview.com