SEMA usually means a few things to us: lots of walking, lots of talking, closely inspecting the coolest, customized rides on the planet, and most importantly, taking note of the most innovative products for the upcoming year. SEMA is pretty much a huge toy store for us, but sadly we rarely have the opportunity to bring anything back for ourselves. That's fine with us because our job is to serve our readers first and foremost. With that said, check out some of the hottest products for 2010 that we thought you'd want to score for your own project truck.

Who: Amsoil/Injen
What: Power-Flow Diesel Air Intake System
Why: Amsoil's collaboration with Injen has resulted in an innovative line of air intake systems that feature their Variable Induction Technology, which is a multipower air induction system that provides added power on demand.
Where: (715) 392-7101, www.amsoil.com

Who: Valley Industries
What: Smart Trailer Wireless Lighting Monitor
Why: The in-cab monitor displays all trailer signal light functions without having to run any type of wiring from front to back. The trailer-mounted transmitter is water resistant and submersible, making the system ideal for all weather conditions as well as with marine use. With Valley's trailer lighting monitor, you'll never be surprised when you're stopped for a busted taillight or non-operating turn signals.
Where: (248) 588-6900, www.valley.us.com

Who: Borla Exhaust
What: Exhaust Cleaner and Polish
Why: With the production of stainless steel exhaust systems on the rise, Borla made the move to produce a specially formulated cleaner and polish to restore the luster of your new pipes. Oxidation and discoloring doesn't stand a chance against the world's first exhaust-specific cleaning and polishing agent.
Where: (800) Go-Borla, www.borla.com

Who: DynoMax
What: '09 Ford F-150 Stainless Exhaust System
Why: The exhaust system features 3-inch mandrel-bent, 409-grade stainless steel piping, which will provide extended protection from corrosion while delivering pure power. The new system also includes a performance, show-styled, logo-embossed 4-inch exhaust tip.
Where: (734) 384-7806, www.dynomax.com

Who: Carriage Works
What: '09 Dodge Ram Billet Grille
Why: The billet grille has become a staple in the custom world and for good reason. The style is simple, timeless, and easy to achieve with Carriage Works' "ease of installation" design.
Where: (816) 966-1405, www.cwgrilles.com