Who: ReadyLift
What: '07-up Silverado/Sierra 4-inch SST Lift Kit
Why: Mild lift kits are all the rage right now and Ready Lift created a kit that that will jack your late-model Silverado up high enough in the air to fit 33-inch tires. If you ask us, this is a well-balanced street and off-road setup that is perfect for the long haul.
Where: (877) 759-9991, www.readylift.com

Who: 3dCarbon
What: Foose Special Edition F-150 Body Kit
Why: The eight-piece Chip Foose designed body kit for '06-'08 Ford F-150 Super Cab trucks is pretty darn stylish. It comes complete with a front air dam, three-piece side skirts, and a rear lower skirt that has been constructed for a dual exhaust system, which is not included. The styling kit is manufactured from durable high-pressure injection molded polyurethane and is backed by 3dCarbon's factory matching warranty.
Where: (949) 650-1999, www.3dcarbon.com

Who: Mickey Thompson
What: Mechanic Gloves
Why: Not only do these gloves look great, they feature a Velcro closure, sonic welded MT logo, lyrca piping, and 'gripper' silicone print on the middle and index fingers for better handling. The flexible four-way stretch and suede palm area are great functions for overall maneuverability and protection.
Where: (330) 928-9092, www.mickeythompsontires.com

Who: Exide Batteries
What: NASCAR Extreme Battery
Why: Extreme temps and vibrations are the leading causes of premature battery failure, but that's not the case with Exide's NASCAR Extreme battery line. The Silver Shield positive grid technology offers great corrosion protection and the STABL-LOK anchored plates help resist vibration damage.
Where: www.exide.com

Who: Airbagit.com
What: Air-Engine
Why: Because wiring is a real pain in the neck. The Air-Engine V-8 valve manifold comes prewired and includes all necessary fittings, just plug and play into your air bag system. All Air-Engines are assembly-free and are bench tested before being shipped out, which means a simpler, less time-consuming install on your end.
Where:(800) 842-8789, www.airbagit.com

Who: Nitto Tires
What: Trail Grappler M/T
Why: This tire blends rugged off-road performance of the Mud Grappler with the on-road comfort of the Terra-Grappler to create a tire with aggressive traction, but with a quiet ride quality. Sizes range from 32-37 inches to better accommodate mild to wild applications.
Where: www.nittotire.com