Who: Hellwig
What: Big Wig Rear Sway Bar for 2011-and-newer Ford Super Duty
Why: Hellwig's Big Wig rear bar is designed for aggressive towing and hauling, while also improving the handling and stability of your Super Duty on or off-road. The 15/16-inch bar is formed out of heat-treated 4140 steel, and then powdercoated for long-term durability.
Where: (559)734-7451, www.hellwigproducts.com

Who: Holley
What: Mini-Ram EFI Intake Manifold Kit for LS1/LS2/LS6
Why: If you've got an LS-powered truck, Holley's got a slick upgrade for you with this intake manifold. The dual-plane design yields great midrange torque without sacrificing top-end power, and its low profile even aides in gaining hood clearance.
Where: (270) 782-2900, www.holley.com

Who: K&N
What: Intake System for 2011-2012 Ford F-150 EcoBoost
Why: Ratchet up your EcoBoost by replacing your restrictive factory intake with K&N's replacement system. Turbo motors love to breathe, and K&N's intake will help it do just that, increasing power and responsiveness.
Where: (800) 858-3333, www.knfilters.com

Who: Kinetik
What: KP1800 Professional Series Power Cell
Why: Kinetik's top-of-the-line Professional Series power cells are designed for extreme conditions and rough handling. At the same time, it provides high performance for starting, off-road, marine, and mobile audio applications.
Where: (888) 522-8346, www.kinetikaudio.com

Who: McGaughys
What: 7-inch Lift Kit for 2007-2013 GM ½-ton Trucks
Why: McGaughys kit is powdercoated black with polished stainless inserts for a tough look. Also, the kit works with their new replacement front struts, which adjust ride height from 7 to 9 inches.
Where: (559) 226-8196, www.mcgaughys.com

Who: Mickey Thompson
What: Baja ATZ P3
Why: The Baja ATZ P3 has a unique “hybrid” design between an all-terrain and mud terrain to give you the grip you need for your weekend adventures and a smooth ride to get you down the road in comfort. It's also got an extra-wide footprint and beefy tread blocks for great all-around traction.
Where: (330) 928-9092, www.mickeythompsontires.com

Who: MITO
What: Gentex Rear Camera Display Mirror & OEM Camera Options
Why: MITO has combined a camera display rearview mirror with OEM-look rear cameras for the ultimate in clean style. The rearview mirror also features auto-dimming, a compass, temperature display, and even HomeLink support.
Where: (800) 433-6486, www.mitocorp.com

Who: Paramount Automotive
What: Revolution LED Grille for 2011-13 Ford Super Duty
Why: This grille takes the tried-and-true chrome and black grille to a whole new level with the addition of LED bolt accents. Toughen up your Super Duty while also adding a refined touch at the flip of a switch.
Where: (866) 988-8348, www.paramountrestyling.com

Who: Pioneer
What: TS-A1605C component speakers
Why: Leave it to the engineers at Pioneer to design something called a multilayer Mica Matrix speaker cone. We're not sure exactly what that is, but they tell us it delivers louder, clearer sound with improved mid-bass response, and that certainly sounds good to us.
Where: (310) 952-2000, www.pioneerelectronics.com

Who: Pop & Lock
What: PL9000 Power-Pop Tonneau Cover Lock
Why: Having a tonneau cover on your truck has always been a trade-off between securing your bed and keeping it easily accessible. With this kit, you can unlock and open your tonneau cover remotely—the best of both worlds.
Where: (920) 425-0151, www.popandlock.net