With the calendar now flipped to the month of May, it's time to investigate the United States truck sales figures for April 2014. In light of Ram overtaking Silverado last month for the first time, the question remained as to whether a new ranking order had been established, or if the shift had been an anomaly for the month of March. Although both Ram and Silverado reported decent April numbers, Silverado indeed recaptured the number two spot in April, proving the Bowtie is indeed not willing to bow to Ram.
Here’s the truck sales pecking order for April 2014: Ford F-Series (63,387); Chevrolet Silverado (42,755); Ram (36,674); GMC Sierra (17,246); Toyota Tundra (10,217); and Nissan Titan (956). For the 2014 calendar year, Ram is up the most (23-percent), while the Nissan Titan is down the most (31-percent). Domestic “truck” (now we’re talking more than the above six) sales are up 14-percent and import “truck” sales up 4-percent compared to last April, and for the 2014 year, overall sales are up 9-percent. America, that’s 2.6 million brand new vehicles sold in the “light truck” segment in 2014 so far.
Ford F-Series – 63,387
There is no manufacturer even close to outselling Ford when it comes to trucks. The F-Series is just remarkable, and the fact that Ford bettered last April’s numbers by 7-percent is just amazing. In fact, the F-Series boasted its best April sales since 2006. It’s just not even fair for the rest of the field! That’s about 2,100 Ford trucks sold per day—a number others won’t reach in a month. For the year, the F-Series is up 4-percent.
Chevrolet Silverado – 42,755
Chevrolet may be down 4-percent so far this year, but April sales were actually up 9-percent, which has got to be good news for this GM branch. Retail deliveries were up 13-percent. Will the new Silverado and Silverado HD take hold in the market, or are they too little, too late?
Ram – 36,674
Ram has been working hard on their brand for the past five years to maximize its truck sales, and the outstanding numbers show it. With its best April sales ever, Ram was up 17-percent over last April and 23-percent for the 2014 year. It also celebrated its 48th-consecutive month of year-over-year sales gains. Light duty sales were up 7-percent, while the Heavy Duty Ram pickups were up 32-percent. Ram may not be a threat to Ford, but it certainly must have Chevrolet looking over its back. Ram, on its tip-toes, is a threat to any manufacturer that thinks it can lean back on its heels and relax.
GMC Sierra – 17,246
GMC stands lonely in the middle of the truck sales, with Ram a mile ahead and Toyota a mile behind. Nonetheless, Sierra had a good April with a 21-percent increase, and for the calendar year, sales were up 8-percent. Retail deliveries were up 22-percent. There’s no denying that the GMC is a good-looking truck.
Toyota Tundra – 10,217
The Tundra actually showed the biggest April percent change in truck sales over last April with a 23-percent leap. For the 2014 calendar year, it was up 18-percent. But to put it in perspective, Ram sold almost as many trucks in April alone as Toyota’s Tundra has in 2014.
Nissan Titan – 956
Let’s hope Nissan gets that Cummins-powered Titan out the door soon! With April sales down 8-percent compared to last April and 31-percent down for 2014, could it be that fans are waiting for something?