From the Driver Seat:Completely transforming a truck isn't cheap. We basically invested the truck's total worth and revamped the well-worn F-150 with the best of what the aftermarket had to offer. Looking at the truck now, you'd never know it had had a rough life. That's the look we were going for and every piece fit well and helped make the overall appearance great. It took almost a month of shop time, working on and off, but it was worth the time and money invested. If you're looking at the $12K price tag and feeling chest pains, pick and choose which mods you want to tackle, then start with one piece at a time.