Royal Purple Is Ice ColdPurple Ice is a synthetic radiator coolant additive for both gasoline and diesel engines. Purple Ice helps prevent rust, corrosion, and erosion, and it's compatible with standard green coolant as well as GM Dex-Cool antifreeze.Contact: Royal Purple, Dept. TR, 1 Royal Purple Ln., Porter, TX 77365, (800) 382-6300, www.royalpurple.com
SEMA New Products Award WinnerStreet Scene Gauge Gear Luminescent Gauge PodThis product's 3-D gauge surrounds with beveled edges create racy gauge cluster styling, in place of a simple OE gauge cover. Each unit also offers seven fiberoptic-lit colors for nighttime mood lighting.Contact: Street Scene Equipment, Dept. TR, 365 McCormick Ave., Costa Mesa, CA 92626, (888) 477-0707, www.streetsceneeq.com
Stull Flame PerimeterGrille for Dodge RamAn almost-ornate alternative to plainer models, this aluminum flame perimeter grille for the '02-'04 Dodge Ram is designed to be easily installed without cutting or drilling.Contact: Stull Ind., Dept. TR, 1315 W. Flint St., Lake Elsinore, CA 92530, (800) 227-9206, www.stullindustries.com
T-Rex Grille for '05 Ford Super DutysT-Rex's unusual CNC-cut grille with mesh and lights is claimed to be easy to install. The lighting arrangement powerfully illuminates passersby and off-road obstacles alikeContact: T-Rex Billet Grilles, Dept. TR, 2365 Railroad St., Corona, CA 92880, (909) 270-5388, www.trexbillet.com
Suncoast Ram-Air Hood for the '99-and-Later GMC Sierra Air is forced into a forward-facing cutout and directed into the factory airbox, helping to increase performance. The hood is designed with heat extractors that are essentially cutouts in the underside and top of the hood.Contact: Suncoast Creations, Dept. TR, 3112 29th Ave. E., Bradenton, FL 34208, (888) 255-8900, www.suncoastcreations.com
Tire Wise Pressure at a GlanceThe NHTSA estimates that more than 10,000 injuries and deaths could be prevented if more drivers checked each tire's pressure once a month and before every road trip. Inflated tires have reduced wear and increased fuel economy. Tire Wise allows drivers to check tire pressure at a glance, without tools, anytime. Contact: Tire Wise, Dept. TR, 751 S. Weir Canyon Rd., Anaheim Hills, CA 92808, (866) 417-4977, www.tirewise.com
STRUT Windsor Collection for Range RoverSTRUT's Windsor Collection is a high-end customized line that includes a distinctive hood grille, gleaming front grille, and two hand-cast side vents - all of which are bejeweled by the STRUT shield. An additional STRUT logo is included with the Windsor Collection for the rear exterior of the Range Rover. These products are made of 316L stainless steel, while the grilles are detailed in triple-chromed, double-crimped meshContact: STRUT, Dept. TR, 190-A Business Center Dr., Corona, CA 92880, (951) 371-9220, www.strutwear.com
Superlift's Super Duty Domination Lift Kits for '05 F-250s and F-350sSuperlift's applications range from 2, 4, 6, 8, and 10 inches of lift. All of these kits employ Superlift's exclusive Caster Bracket Alignment Technology, which restores caster by relocating the arms' bottom attachment points on the axle. Options and upgrades are available, such as the Dual 3-D Flamed Steering stabilizer kit, Torque-Max Traction Bars, Rail Wraps brushed-stainless panels, eXtreme Ring diff covers, and a brushed-stainless skidplate with laser-cut Superlift "flaming oval" logo is availableContact: Superlift, Dept. TR, 300 Huey Lenard Loop Rd., West Monroe, LA 71292, (318) 397-3000, www.superlift.com