Is there anything that causes a longer lasting impression than a commercial that utilizes humor? Based on the influx of humorous commercials in general, it seems that the answer is a resounding no. A recent quartet of Toyota Tacoma commercials depicts the Tacoma versus a girlfriend, reaper, mime, and magician. As the Tacoma “battles” each “opponent,” certain accessories or features are highlighted. In the girlfriend commercial, the profuse crying of the hysterical girlfriend, resulting in an exaggerated flood of tears, highlights the water-resistant seats and all-weather flooring options. In the “Toyota vs. Reaper” segment, the Tacoma outwits the reaper at a game of chess as the Tacoma receives “help” from its backup camera, which reflects on a page of a book titled “Truck’s Guide to Chess” that lays out the checkmate move. In the “Toyota vs. Mime” commercial, the Tacoma’s 6,500-lb. max towing capacity is touted as a mime and everything in his path get swept up and imaginarily towed, finally entertaining his audience of a young girl. The “Tacoma vs. Magician” segment highlights the 115 volt outlet, which powers the magician’s record player, and the deck rail system, from which he cannot escape. Take a look at the four clips below.
But what speaks more powerfully? The girlfriend whose tears can’t damage the interior of the Tacoma, or the girlfriend whose rage can’t damage the entirety of the Tacoma, period? Remember the girlfriend who, in a jealous rage, attempts to destroy her boyfriend’s Tacoma by rolling it off a cliff? She victoriously videos it crash and bang down the incline, only to settle at the bottom completely unscathed. The commercial ends as she screams, “No! No! No!” The Tacoma is praised for its durability and strength. In similar commercials the Tacoma endures a crashing meteor, the Lockness monster, and the rising ocean tide, unharmed and undamaged.
Which set of Tacoma commercials "win" in your opinion?