We just came across a very short Toyota commercial that we think they'll be using as part of their Super Bowl marketing strategy and it definitely caught our attention. Why you ask, well - it's really quite simple. A group of Toyota trucks speeding across the desert making some serious dust and what looks to be like Toyotas latest off-road offering.
Were not sure what the TRD PRO models will pack under the hood or even under frame but it could be Toyota's attempt to corner the off-road market. Ford pretty much dominates that category with their SVT Raptor which everyone agrees is probably the greatest truck to ever roll off a production line but with no plans to build it past 2015 as of yet, Toyota could potentially have a Raptor killer in the works ready to be unleashed to dethrone the current king of the desert.
If that's not enough, they also show a TRD PRO Tacoma as well as a 4Runner so this could be the start of a new push to dominate the desert scene. From the looks of it, the trucks feature body colored bumpers with sleek blacked out grilles and the Tundra even features an awesome TOYOTA lettered grille that we've been wanting to see for quite a few years. It also appears that the tires might be an aggressive off-road tread so we're hoping the suspension is up to the task. Who knows, maybe there's a set of Bilstein or King Colivers up front with smooth body shocks in the rear to get it through the whooped out desert roads faster than the Raptor can. At least that's what the Tundra enthusiasts are hoping for on the Tundra forums.
It's going to take a lot of work for Toyota to dethrone the Ford SVT Raptor but this could be their long awaited answer to Toyota enthusiast who want to silence Raptor owners who've been outrunning them all these years.
Check out the video and see what all the TRD PRO hype is all about!